The Media Tab in eTAM XTC allows users to access the media items from the supplied TV ratings data.  The structure or hiearachy will differ depending on the data supplier but typically contains the levels Panel, Market, Network and Station. 

Users can make media selections which can be straight selections from the supplied hierarchy an/or they can create custom media groups. The selection can be used for just the current report workspace or it can be saved for future use.  Users can access any saved media files at either Supplier, Site or Other user profiles, however if changes are made to a saved media file - the user can only "Save As' a copy to their own user profile so that the original media file is not affected.

Media Hierarch levels

The media tab consists of the following levels:

• Market:  Top line result for the entire panel
• FTA-Cable-VOD:  Broad group of channels grouped as FTA, CABLE and VOD
• Channel Group:  Specific channels grouped by categories such as News, Entertainment and Sports
• Channel: A group of stations which consits of the standard definition and high definition channels
• Sub Channel:  Individual Channels.

 Media Filters

The Media Filters "filters" the available items in the selection windows.  By default, all items are selected.  To filter for items, users must have a top and bottom option selected, for example Cable + SD will only display channels that are standard definition cable channels image as shown.